Plausible

Web analytics service that delivers essential traffic insights without cookies, tracking scripts, or consent banners. The script is around 1 KB, roughly 75 times smaller than Google Analytics, and focuses on aggregated metrics that respect visitor privacy while keeping site performance intact.

Trusted by over 16,000 paying customers and enterprises such as Hugging Face, 37signals, and Ghost. Plausible stands out as a straightforward alternative to Google Analytics by offering a single-page dashboard, EU-hosted data, and privacy-by-design that avoids cross-site tracking and persistent identifiers. The project is open source and self-hostable, with a commercial cloud option funded solely by subscriptions.

Key capabilities:

• Cookie-free, GDPR-compliant tracking with no consent banners required
• Goals, custom events, conversion funnels, and revenue attribution without code
• Search Console integration for SEO performance and AI-traffic monitoring
• Real-time dashboard and built-in bot and referrer-spam filtering
• Self-hosted deployment or managed cloud with EU data residency

Teams adopt Plausible when migrating away from Google Analytics for simpler reporting, lighter page loads, or stricter privacy requirements. Developers integrate via a minimal JavaScript snippet, use the Stats API for programmatic access, and run it on-premise or as a hosted service for sites ranging from blogs to high-traffic applications.