Mixpanel

Product analytics platform for web and mobile applications that tracks event-based user behavior. Focuses on funnels, cohorts, retention, and conversion analysis so teams can understand how people use their product and where they drop off.

Trusted by enterprises such as DocuSign, Ticketmaster, and teams across finance, healthcare, and B2B SaaS. Differentiates from page-view analytics by centering on custom events and user properties, and enables self-serve exploration without SQL or data-team bottlenecks.

Key capabilities:

• Event-based tracking with SDKs for JavaScript, React Native, iOS, Android, and server-side languages
• Funnels, retention curves, and cohort analysis in one view
• Experiments and feature flags for A/B testing
• Metric Trees to define and align teams around key outcomes
• Warehouse connectors and reverse ETL for BigQuery, Snowflake, and Segment
• Session replay and enterprise governance with SOC 2, ISO 27001, and HIPAA-ready deployment

Product and engineering teams use Mixpanel to find drop-off points in onboarding, identify features that drive retention, and run experiments. Integrates with analytics pipelines via APIs and SDKs, and supports real-time warehouse sync for unified product and warehouse data.