Amplitude Analytics

Product analytics platform that tracks user behavior across web and mobile apps, providing self-serve tools and real-time data to understand how customers interact with digital products. Combines quantitative analytics with qualitative signals such as session replay, surveys, and experimentation to turn behavioral insights into actionable decisions.

Trusted by enterprises like Square, Walmart, NBC, and Atlassian. Recognized as a leader in digital analytics by Forrester and Gartner. Differentiates through a unified platform that spans product analytics, feature experimentation, web experimentation, and AI-powered agents that surface high-impact opportunities from user data.

Key features:

• Product analytics with event-based tracking and funnel analysis
• Feature and web experimentation with A/B testing and personalization
• Session replay and in-app guides for qualitative context
• Data governance, integrations, and real-time dashboards
• AI agents, MCP integration for Claude and Cursor, and AI feedback ingestion

Use cases: Product teams track activation, retention, and churn to prioritize roadmap items. Marketing teams attribute campaigns and personalize experiences. Data and engineering teams connect behavioral data to the rest of the stack via APIs and SDKs. Developers instrument events with TypeScript, JavaScript, React, and mobile SDKs, and use Amplitude's MCP server to query analytics directly from AI coding assistants.