Fathom

Privacy-first web analytics platform that delivers traffic insights without cookies or invasive tracking. A lightweight script collects visit data while anonymizing IPs and blocking bots, so you get accurate metrics without consent banners or complex configuration.

Used by teams at IBM, GitHub, Tailwind, and Huberman Lab, plus over a million websites. Fathom stands out from tools like Google Analytics by being cookieless, GDPR-ready out of the box, and built around a simple dashboard that requires no training.

Key capabilities:

• Single-line embed script (~2kB) that works with any CMS, framework, or static site
• Cookieless tracking with anonymized data, no consent banners required
• Custom event tracking for sign-ups, clicks, and ecommerce conversions
• UTM and campaign tracking for newsletters and marketing attribution
• Developer API for loading analytics data into custom dashboards or internal tools

Teams adopt Fathom when they want to understand traffic and conversions without sacrificing visitor privacy or page speed. The minimal script plays well with Next.js, Vue.js, WordPress, and most frontend stacks. Marketers use it for campaign performance and email report scheduling, while developers appreciate the straightforward API for embedding metrics into their own products.