Matomo

Privacy-first web and app analytics platform that gives full ownership of traffic and behavior data. Tracks 100% of available traffic without sampling, unlike tools that deliver estimates, so teams can make decisions on complete data.

Trusted on over 1 million websites in more than 190 countries, including the European Commission, Cornell University Library, and many regulated organisations. Matomo differentiates from Google Analytics by keeping all data under your control, enabling use without consent banners where legally permitted, and supporting GDPR and CCPA compliance by design. ISO 27001 certified.

Key capabilities:

• 100% accurate data without sampling
• On-premise or cloud deployment with full data ownership
• Google Analytics importer for migration
• Tracking of personal data in line with privacy laws, where GA does not offer equivalent options
• Customisable and extensible via plugins and API
• Tag Manager, WordPress integration, and SDKs for web and mobile

Teams choose Matomo for privacy-compliant analytics in regulated industries, EU organisations, or any context where data ownership matters. Developers run it self-hosted or on Matomo Cloud, integrate via JavaScript tracker or mobile SDKs, and export to data warehouses such as BigQuery.