Hotjar

Product experience insights platform combining behavior analytics and qualitative feedback. Visualizes where users click, scroll, and move across pages while capturing direct input through surveys and session replays, helping teams understand how visitors experience websites and apps.

Trusted by over 1.3 million websites in 180 countries. Used by product teams at Invision, Reed.co.uk, HubSpot, and Unbounce. Hotjar consolidates heatmaps, recordings, feedback, and surveys in one tool, whereas many teams previously relied on separate services for each. GDPR and CCPA ready. Now part of Contentsquare, with core capabilities unchanged and additional experience intelligence on the roadmap.

Key features:

• Heatmaps for click, scroll, and move tracking to see where users focus and what they ignore
• Session recordings to watch individual user journeys and pinpoint drop-off or confusion
• In-page feedback widgets and surveys to collect qualitative data alongside behavior
• User interviews and moderated tests for deeper research at scale
• Integrations with Google Analytics, HubSpot, Optimizely, and dozens of marketing and analytics tools

Product and UX teams use Hotjar to discover why users bounce, where they stall in funnels, and how to improve landing pages and flows. The combination of behavioral data and direct feedback reduces guesswork and supports data-driven optimization. Developers add the tracking script or hotjar-js SDK to sites, configure events, and connect integrations for a unified view of user experience.