Simple Analytics

Privacy-first web analytics platform that delivers page views, referrers, events, and conversion funnels without cookies or personally identifiable data. Collects minimal, aggregate metrics so you can understand traffic and behavior while staying compliant with GDPR, PECR, and CCPA by design.

Trusted by organizations like Bank of England, Michelin, Hyundai, GOV.UK, Bloomberg, and Sketch. Simple Analytics differentiates from Google Analytics by avoiding PII entirely: no IP addresses or fingerprints, so no consent banners are required and ad-blocker circumvention is less of a factor for data accuracy. Data is hosted in the Netherlands with encryption in transit and at rest.

Key capabilities:

• Lightweight script that avoids impacting page speed or SEO
• Goals, events, and conversion funnel tracking without individual user tracking
• Auto-collection of downloads, outbound links, and email clicks
• Import from Google Analytics and export to Power BI, Looker Studio, or data lakes
• Framework plugins for React, Vue, WordPress, and Google Tag Manager
• AI-powered chat for querying analytics instead of drilling through reports
• Scheduled email reports and API for custom integrations

Teams use Simple Analytics when they need accurate traffic insights without cookie consent flows or compliance overhead. Developers integrate via a small script or npm package, set up events and goals, and export raw or aggregated data into existing BI workflows.