Instagram

Photo and video sharing platform with a developer API for professional accounts. The Instagram Platform lets apps access data and perform actions for businesses and creators: publish content, moderate comments, manage messaging, and retrieve insights.

Over 200 million businesses use Meta services every month. The platform offers two API configurations: Business Login for Instagram lets users authenticate with Instagram credentials alone, without a Facebook Page, while Facebook Login for Business supports accounts linked to a Page. Both expose the same core capabilities via Graph API endpoints at graph.instagram.com or graph.facebook.com.

Key capabilities:

• Content publishing for images, videos, reels, and carousel posts
• Comment moderation, private replies, and @mention detection
• Messaging API for conversations with customers, with webhooks and human-agent escalation
• Insights and analytics for reach, engagement, and audience metrics
• Sharing to Feed and Stories, oEmbed, and CDN URLs for embedding media

Developers use the Instagram Platform to build social media management tools, content scheduling apps, analytics dashboards, and customer service integrations. Marketing teams connect campaign tools for ads and attribution. E-commerce apps leverage product tagging and sharing for product discovery.