Facebook

Social networking and technology company providing developer platforms and APIs to connect apps with its global user base. Meta for Developers offers integration across Facebook, Instagram, Messenger, WhatsApp, and Threads, enabling authentication, marketing, business messaging, and social sharing within a single ecosystem.

Over 200 million businesses use Meta services every month. Enterprises like Universal Pictures and Avid integrate Facebook and Instagram APIs for customer engagement and media workflows. The platform stands out by offering unified access across multiple social properties through shared APIs and SDKs.

Key capabilities:

• Graph API as the primary interface for reading and writing to the social graph
• Facebook Login and authentication for quick sign-in and user identity
• Marketing API for ads, conversions, and commerce integrations
• Business SDK and official SDKs for Android, iOS, JavaScript, PHP, and Unity
• Social integrations: Pages API, sharing to Reels and Stories, webhooks, and Meta Pixel

Developers use Facebook APIs to add social login to apps, run targeted ad campaigns via the Marketing API, manage business messaging across Messenger and WhatsApp, and enable content sharing to Facebook and Instagram. The platform suits apps that need identity verification, advertising attribution, or reach into Meta's audience.