Commercetools

Headless commerce platform exposing product, cart, checkout, and order data via APIs. Build custom storefronts, marketplaces, and B2B portals without being tied to a predefined front end.

Commercetools follows MACH principles: microservices, API-first, cloud-native, and headless. It unifies B2C, B2B, B2B2C, and D2C on one platform. Customers include BMW, Bang and Olufsen, L.L. Bean, Ulta Beauty, and Dawn Foods. The platform processes billions in GMV and supports agentic commerce use cases such as GenAI storefronts and AI-driven personalization.

Key capabilities:

• REST and GraphQL APIs for products, carts, orders, and promotions
• Merchant Center for catalog and order management
• Composable architecture with connectable frontends and services
• B2C, B2B, and mixed B2X commerce from a single platform
• Multi-currency, multi-locale, and multi-channel support
• Integrations with payment, search, and fulfillment providers

Engineers use commercetools when building custom e-commerce experiences, migrating from legacy platforms, or launching omnichannel and B2B flows. The API-first approach fits into modern stacks and lets teams choose their frontend, CMS, and infrastructure.