WooCommerce

Open-source e-commerce platform built on WordPress that gives merchants full control over checkout, data, and infrastructure. Sell physical and digital products, memberships, subscriptions, and appointments with flexible payment options, automated tax and shipping, and choice of host and payment providers.

Powers millions of online stores and over 30% of the top e-commerce sites. Its open-source model means no vendor lock-in, no ceiling on customization, and the ability to run on any WordPress-compatible host. Notable brands like Nutribullet and Dan-O's Seasoning use it for highly customized storefronts and multichannel selling.

Key features:

• Block-based store building and checkout without custom code
• 140+ region-specific payment gateways, WooPayments, Stripe, PayPal, Apple Pay, Google Pay
• High-Performance Order Storage for faster order processing at scale
• Extensible via hundreds of extensions for marketing, POS, and multichannel selling
• Automated tax, live shipping rates, and mobile app for iOS and Android

Merchants building custom storefronts that break from templated SaaS aesthetics. Agencies and developers creating unique e-commerce solutions for clients on WordPress. Brands needing multichannel sync across web, marketplaces, and social commerce. Technical teams integrate WooCommerce with existing WordPress plugins, custom themes, and headless setups via REST API and block editor.