Vercel Analytics

Privacy-friendly analytics and observability suite for frontend applications. Delivers real-time traffic insights, page and visitor metrics, and performance data from real users, all integrated directly into the deployment platform so you can understand engagement and Core Web Vitals without adding third-party scripts.

Vercel Analytics is built into Vercel and used by teams shipping production apps on the platform. It stands out from standalone analytics tools by serving data through your own domain, which avoids ad blockers and keeps tracking first-party. Visitor identification uses a request hash instead of cookies, so data stays anonymized and privacy-compliant.

Key capabilities:

• Web Analytics: page views, referrers, top sources, demographics by location and device, bounce rate, and bot filtering
• Speed Insights: Core Web Vitals such as First Contentful Paint, Largest Contentful Paint, and Cumulative Layout Shift from real user devices
• Custom events and feature flag tracking via the @vercel/analytics package
• Logs, request metrics, and anomaly alerts for debugging and proactive monitoring
• OpenTelemetry and log drains to send traces and logs to Datadog, New Relic, or other APM tools

Teams rely on it to measure marketing site engagement, identify top-performing content and referrers, and optimize performance for SEO. Developers use the dashboard to debug production issues with logs and request traces, and integrate custom events to understand how features are used.