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Cloud-based image and video management platform that handles upload, storage, optimization, and delivery through APIs and a user interface. Enables developers to store media assets and deliver them dynamically with on-the-fly transformations such as resizing, cropping, and format conversion. Serves optimized visuals at scale with multi-CDN delivery and automatic format selection for different devices and networks.

Cloudinary is trusted by thousands of enterprises and hyper-growth companies, including Neiman Marcus, Puma, and Minted. Named a Leader in MarketScape for Intelligent DAM and Visionary in Gartner Magic Quadrant for DAM. Stands out with AI-powered image and video features: background removal, generative fill, content-aware cropping, and automated optimization that reduce manual editing while keeping brand consistency across channels.

Key features:

  • On-the-fly image and video transformations: resize, crop, format conversion
  • AI-powered features: background removal, auto cropping, generative fill and restore
  • Multi-CDN delivery and automatic format optimization for Core Web Vitals
  • Digital asset management with workflows and CMS integrations
  • SDKs for Node.js, React, PHP, Ruby, and JavaScript

E-commerce teams use it to generate product image variants, remove backgrounds, and deliver responsive imagery that improves conversion. Marketing and creative teams automate repetitive edits and repurpose assets across campaigns. Developers integrate via REST APIs or SDKs, configure transformations through URL parameters, and plug into headless CMSs, e-commerce platforms, and design tools like Figma and Adobe.

GitHub Repositories
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