Tray.ai

AI orchestration platform that unifies integration, automation, and agent development on a single iPaaS. Connects cloud services and enterprise systems, automates complex workflows, and lets teams build AI agents that take action across CRMs, HR systems, support tools, and internal knowledge bases.

Named a Visionary in the 2026 Gartner Magic Quadrant for iPaaS. Trusted by enterprises such as Apollo, Life360, Yext, and Zuora. Tray differs from legacy iPaaS by combining integration infrastructure with AI agent development: Merlin Agent Builder provides a no-code builder for agents grounded in your data, with guardrails and governance built in. Over 700 prebuilt connectors cover CRM, ERP, HR, IT, and support systems.

Core capabilities:

• Merlin Agent Builder for designing and deploying AI agents to Slack, web apps, or APIs
• 700+ prebuilt connectors for Salesforce, Workday, ServiceNow, HubSpot, Jira, Slack, and others
• Agent accelerators for ITSM, HR, knowledge management, and support with built-in connections to enterprise systems
• Enterprise Core: RBAC, versioning, audit trails, regional hosting in US, EU, and APAC, SOC 2 and GDPR compliance
• Process automation with triggers, schedules, and workflows via low-code AI-augmented builder
• Embedded integrations to offer connectivity inside your own product

Teams use Tray for IT ticket deflection and resolution, HR process automation such as PTO and policy lookups, customer support triage and escalation, and knowledge agents that route internal docs into workflows. The platform supports API management and AI-ready data integration for moving data from databases, documents, and vectors to keep agents accurate.