Adobe Experience Manager

Enterprise content management platform for creating, managing, and delivering digital experiences across web, mobile, and apps. Combines Sites for CMS, Assets for digital asset management, and Forms for digital enrollment and e-sign into a single system that supports both traditional and headless content delivery.

Recognized as a leader in content management by Forrester and used by enterprises such as IBM, Hanes, and Kyndryl. Fits into Adobe Experience Cloud alongside Analytics and Commerce, and stands out with agentic authoring tools for content creation and optimization at scale.

Key capabilities:

• Sites CMS with visual authoring, content fragments, and headless GraphQL and REST APIs
• Assets for centralized DAM with automation, versioning, and multi-channel delivery
• Forms for responsive forms, workflows, and secure e-signature
• Cloud-native deployment with elastic scaling and global content delivery
• Core Web Vitals optimization, structured content for SEO and AI discovery
• Integration with Adobe Analytics, Commerce, and third-party extensibility framework

Teams use AEM to power corporate websites, multi-brand and multi-region experiences, marketing campaigns, and content-driven apps. Developers work with the Maven archetype for project scaffolding, HTL templates, and open-source core component libraries to build and maintain AEM-backed sites.