Adobe Commerce Cloud

Cloud-native e-commerce platform for B2C and B2B that supports multi-brand storefronts and global expansion from a single system. Delivers API-first composable architecture for custom storefronts, AI-powered personalization and merchandising, and auto-scaling infrastructure designed for enterprise traffic and peak sales events.

Adobe Commerce runs commerce for brands such as Coca-Cola, HanesBrands, Sunbelt Rentals, and Nissan. Stands apart from alternatives like Shopify or Salesforce Commerce Cloud with native B2B workflows, company accounts, custom catalogs and pricing, and deeper integration with Adobe Experience Cloud for unified marketing and commerce data. The cloud service scales to over 200,000 orders per hour and includes CDN and DDoS protection.

Key features:

• API-first composable platform with GraphQL, hundreds of application events, and extensibility for custom features
• B2B and B2C from one platform: company accounts, quotes, approval workflows, and self-service portals
• AI-powered Live Search, product recommendations, and merchandising with integration to Adobe Real-Time CDP
• Multi-site architecture for brands, regions, and languages with shared catalogs and localized payment and tax
• Cloud-native deployment with auto-scaling, catalog service for faster page loads, and prebuilt ERP, CRM, PIM connectors

Use cases: Building global B2B sales portals with negotiated pricing and approval flows. Launching multiple branded storefronts for different regions or product lines from a single backend. Engineering teams use GraphQL and App Builder for headless frontends, custom integrations, and rapid experimentation without full platform upgrades.