Adobe

Software company providing products and services for the creation, management, and distribution of digital content. Three main ecosystems cover creative work, document workflows, and customer experience: Creative Cloud for design and video, Document Cloud for PDF and e-signatures, and Experience Cloud for marketing, analytics, and commerce.

Trusted by nearly all Fortune 100 companies and enterprises such as Coca-Cola, IBM, Prudential, and Cisco. The creative software portfolio leads the market with flagship tools for imaging, illustration, video editing, and layout. Generative AI is built into creative tools and marketing workflows.

Key capabilities:

• Creative Cloud apps: Photoshop, Illustrator, Premiere Pro, InDesign, Lightroom, and Acrobat
• Firefly generative AI for image creation, editing, and on-brand content at scale
• Experience Cloud: Real-Time CDP, Analytics, Journey Optimizer, Marketo, and Commerce
• Document Cloud: PDF creation, Acrobat Sign, and AI-powered document insights
• Experience Platform for unified customer data and journey orchestration

Use cases span design teams producing marketing assets and videos, marketing organizations running campaigns and measuring attribution, and businesses managing document workflows and e-signatures. Developers integrate via APIs and SDKs for analytics, document processing, and commerce. Creative professionals rely on the tools for photo retouching, vector illustration, motion graphics, and video editing.